Public Branding

WestCAT – City of New Carlisle, Ohio

WestCAT was a local transportation system in need of a visual identity for their new fleet of buses, as well as for advertising. I worked with the city of New Carlisle, OH to develop a design. They wanted to play with the acronym “CAT” (West County Area Transit), so I created several logo concepts with this in mind. Here are photos with the design they chose. It was decided to change the cheetah to black, to reflect the colors of the local high school.



©2020 by Rachel Donné.