Gear Launch

My Role:

Contract Designer


Company:

I worked with a custom content company called Gear Launch to produce template t-shirt designs for fans of local WWE chapters, as well as concepts for the NFL and imgur.com


Tools Used:

Adobe Illustrator


Project: WWE

The concept here was to bring more brand awareness to the local WWE chapters and allow for more tailored merchandise opportunities. The project spanned 25 cities. I developed a series of repeatable designs, as well as custom cityscape designs for several of the larger locations.


Project: NFL

For the NFL, I worked on a project that involved developing designs for fans who no longer live in the same area as their favorite team. We devised the "Adopted Fan" concept to create custom designs for fans living in a variety of locations.



Project: IMGUR

Imgur.com was promoting a "Love for Your Bros" event and required custom merchandise. I developed a design using their giraffe with a tophat mascot fist-bumping a friend.