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Rachel Donné

Creative Design Lead

Small Business Branding

Staying flexible within visual representations can help smaller brands understand their own vision with more detail.

Whether creating just a logo or an entire suite of mock products, the job of good brand design is to tell a story. Not just a story for the customer, but for the stakeholders as well. Sometimes it can be up to the brand designer to help solidify the direction a brand message needs to take.

To help these brands understand their message to consumers, I offered multiple options and color variants of logo and products designs. Even when a design takes a different direction, having the options ready to share with decision makers can turn a complicated process into something excitng for all parties involved.

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